The Merch Matrix | Decision Driver #1 – Value We've all done it. You're comparing two quotes for promotional products and one is noticeably cheaper than the other. The temptation is obvious. "Why would I pay more when they both look the same?" It's a fair question. But it's also one of the biggest mistakes businesses make when choosing branded merchandise. Because the cheapest product isn't always the best value. In fact, sometimes it's the most expensive decision you'll make