A practical guide to choosing branded caps people genuinely want to wear. Promotional caps have been around for a long time. That does not make them old-fashioned. A good cap is one of the few promotional products that can become part of someone’s everyday life. It goes to work, to the shops, to weekend sport, on holidays and out in the sun. Every time it is worn, your brand goes with it. But not every branded cap achieves that. Some are worn once at an event, then disappear