The Merch Matrix | Decision Driver #2 – Durable Every promotional product has a lifespan. Some products become part of someone's daily routine for years. Others are forgotten, damaged or discarded within weeks. When that happens, your branding disappears with them. That's why durability deserves far more attention than it often receives. It's easy to focus on price, colours or branding methods, but the real question is much simpler: How long do you want this product to work