The Merch Matrix | Decision Driver #3 – Perceived Value Imagine you hand a client two drink bottles. One cost you $22. The other cost you $24. The difference in price is almost nothing. But ask the recipient which one they think is worth more, and you might get two completely different answers. One feels premium. The other feels ordinary. Neither person knows what you paid. They simply judge the product by how it looks, feels and compares to similar products they've seen befo