The Merch Matrix | Decision Driver #4 – Brand Alignment Your logo is only part of your brand. Your reputation. Your values. The way you deal with customers. The quality of your products or services. These are all part of your brand too. The promotional products you choose should reinforce that story—not contradict it. That's what Brand Alignment is all about. Before ordering branded merchandise, ask yourself one simple question: "If someone received this product without our l