The Merch Matrix | Decision Driver #6 - Visibility Imagine you hand out two promotional products at the same event. The first is a stress ball. The second is a quality insulated drink bottle. Both have your logo. Both cost money. Both are appreciated by the recipient. Fast forward six months. Which one do you think is still promoting your business? For most people, the answer is obvious. The drink bottle is probably sitting on a desk, in a car, at the gym or on a kitchen benc