The Merch Matrix | Decision Driver #7 – Audience Fit One of the easiest mistakes to make when choosing promotional products is also one of the most common. You choose something you would like. Not necessarily something your audience would. It's completely understandable. We're all influenced by our own preferences. Maybe you love coffee, so reusable coffee cups seem like the obvious choice. Maybe you're into fitness, so branded gym towels feel like a winner. But here's the th